Brand & production assets

Logos, color, charts.

The Wharf Twelve brand kit, plus the framing chart, bars, and slate we ask every show to use. Link to anything here directly or download it. Please don't redraw the mark or reset the wordmark.

Kit 3.1 Updated Oct 2026 Formats SVG · PNG

Wharf Twelve UHD framing chart with 2.39, 1.85, and 1.78 frame lines — Framing chart — UHD 3840 × 2160

01 — Logos

Logo & mark

Outlined SVG, so they render the same everywhere. Use the full logo where there's room and the mark for avatars, favicons, and end-card bugs.

Logo — Ink

For light backgrounds

SVG

Logo — Paper

For dark backgrounds and photos

SVG

Mark — Outline

Small placements, end cards

SVG

Mark — Tile

Avatars, app icons, favicons

SVG

02 — Color

Color

Ink and Paper carry almost everything. Tungsten is the one accent; keep it to rules, markers, and the occasional tile. Click a swatch to copy its hex value.

03 — Type

Type

Two families, both installed on most machines, so decks and one-sheets travel without font packages.

Georgia Regular & Italic Headlines, pull quotes Tracking −3%, leading 0.95

Enter the bay.

Helvetica Neue Regular Labels, body, captions Labels uppercase, +14–22% tracking

Dailies · Color · Finishing

Overnight dailies from camera originals, HDR grading in four calibrated bays, and final deliverables checked against the network spec before they leave the building.

04 — Usage

Usage

A few rules that cover most placements. If a layout needs something else, ask your Wharf Twelve producer before it goes out.

Clear space

Keep at least half the mark's width clear on every side. Nothing else, including other logos, goes inside that space.

Minimum size

20 PX

120 PX

Mark no smaller than 20 px or 6 mm. Full logo no smaller than 120 px or 30 mm wide; below that, use the mark alone.

Please don't

Recolor the mark outside Ink and Paper
Reset the wordmark in another typeface
Stretch, rotate, outline, or add shadows
Place it over busy areas of a photo
Lock it up with a show title without approval

05 — Charts

Charts & slates

Shoot the framing chart full screen at the head of day one, and put bars and a filled-in slate at the head of every delivery. Dailies come back framed and graded the way you shot them.

UHD framing chart with 2.39, 1.85, and 1.78 frame lines and a center star — Framing chart
UHD 3840 × 2160 · 2.39 / 1.85 / 1.78
PNG

HD 75 percent color bars with gray ramp and PLUGE — Color bars
HD 1920 × 1080 · 75% bars, ramp, PLUGE
PNG

Twenty-four patch color reference with sRGB values — Color reference
1920 × 1080 · 24 patch · sRGB
PNG

Blank Wharf Twelve delivery slate with title, version, and timing fields — Delivery slate
1920 × 1080 · blank, head of program
PNG

Free to use on any show finishing at Wharf Twelve. Play the framing chart out 1:1; don't scale or crop it before shooting.

06 — Credits

Boilerplate & credit lines

Use the boilerplate as written for press releases and festival catalogs. Credit lines match what we deliver on billing blocks and end cards.

About Wharf Twelve

Wharf Twelve is a dailies, color, and picture finishing house on the San Pedro waterfront. Four HDR grading bays and an overnight dailies pipeline support episodic, feature, and commercial work, from camera originals through final network deliverables.

Credit lines

Dailies by Wharf Twelve
Color by Wharf Twelve
Digital Intermediate by Wharf Twelve
Post-production Services Wharf Twelve, LLC